La Sportiva: For Your Mountain, the challenge is with you


La Sportiva launches the storytelling campaign dedicated to the inner challenges of athletes and ordinary people, protagonist of the first chapter the ultra runner Michele Graglia

There are challenges that go beyond the opponent, the finish line, the summit, the time to beat.
Challenges that those who practice sport know well: they are based on our deepest motivations, they lead us to undertake intense training sessions, to face our fears, to know and possibly overcome our limits. 
Those who run, climb, ski, go hiking, those who practice any outdoor activity to feel good first of all with themselves, face at each exit their own challenge, their mountain.
The perimeter of the game is defined by our heart, our emotions, our why. 

It is around this concept that La Sportiva has developed the claim “For your mountain”, for your mountain, whatever it is, whatever form it takes. An identity message in line with what the company from Valle di Fiemme, Trentino, can offer today to the enthusiast: footwear and technical clothing to face their challenge in the open air. 

And if all the sports activities in the outdoor world bring with them fascinating and in some cases even apparently impossible challenges, it is perhaps ultra running that today represents one of the most challenging and fascinating disciplines, with hundreds of thousands of practitioners constantly on the rise, ready to get involved with themselves even before their opponents, over long distances, over 100 km.

The protagonist of the first chapter of the campaign “La Sportiva For your Mountain” is therefore the ultra runner Michele Graglia: emblem of “self motivation” and great example of resilient athlete who finds his motivations in the constant search for meaning and himself. 
After a career as a supermodel between Los Angeles and New York, Michele, of Ligurian origins, decides to abandon the spotlight in search of the wider meaning of things and starts running.
The ultra distances, those often physically inexhaustible, those that only a well-trained mind can allow him to run, put him in a position to dialogue with himself in a way that has a lot to do with meditation, searching for the deepest motivations of being an athlete and a man. A few years later, as the biographical book “Ultra. La libertà oltre il limite” written with Folco Terzani, Michele won many of the challenges he had set himself at the beginning of his journey: in 2016 he wins the Yukon Artic 100 miles in the cold and loneliness of the Canadian winter, in 2018 he is the first Italian ever to cross the finish line in first place at the Badwater Marathon in the United States, the ultra marathon on road of 217 km considered by fans the toughest in the world and again in October 2019 enters the Guinness Book of Records with the complete crossing of the Gobi desert in southern Mongolia, the first human being to run the 1703 km of the “windy desert” in record time of 23 days, 8 hours and 46 minutes.