Aku Local Friday
The Italian company has renewed Local Friday, a project launched last year on the occasion of Black Friday. The goal is to encourage and raise awareness of the purchase from local retailers, experts able to be a reliable guide on the choice of the product.
Aku has always supported local retailers, a fundamental meeting point for the brand’s market. The reasons are simple but important; first of all, entrusting sales and advice into the hands of enthusiasts and experts, excellent guides for purchasing. Secondly, the need to support the territory, local communities and their economy, so fragile and delicate after the long pandemic period. In particular, it’s important the value of these stores in mountain territories, far from the big shopping centers but close to the experience sought by consumers: the exploration between peaks and slopes, the Outdoor spirit. The Local Friday initiative, launched on the occasion of this year’s Black Friday, is based on these principles; this choice renews the trust with commercial partners, inspiring a new optimism towards a future that wants to win over the complex period we are still living. Along with Local Friday, Aku has decided to donate 50% of the profits generated by the sales of its online shop to support environmental conservation and education projects, in collaboration with its partner EOCA.
Are you curious to know the development of the whole initiative? Find out more HERE
