Black Friday becomes Green with Salewa

The winter season is almost upon us and we all can not wait to spend our days on the snow-capped mountains! Salewa, a South Tyrolean brand, always very careful to the climate change topic, has decided to launch the Green Friday initiative that changes the color and the rules of the most anticipated weekend of the year, with discounted prices of dizziness. As a matter of vital importance, Salewa has launched this initiative to ensure that for every purchase made on their online site salewa.com, during this fantastic campaign (which will last until 23.11 pm of the 26th of November), 10% of the value of the cart will be donated to the non-profit organization POW – Protect Our Winters, without affecting the buyers’ discounts. This is a non-profit association founded in 2007 by Jeremy Jones, a legend of the snowboarding world, which aims to raise awareness and promote political decisions on the theme of climate change through three main areas of intervention: education of young people , patronage of initiatives and local activism. Due to the increase in temperatures and the greenhouse effect, by 2099 the Alps could lose 70% of their snow, we find the snow at higher altitudes and the winters are becoming shorter. It’s for this reason that Salewa has decided to follow an ethical approach in conducting sales of this period, adding to the discounts for the benefit of consumers, also a concrete financial support to POW!

“We are a family company that thinks long-term. Think of the world we will leave to our grandchildren and then to their grandchildren. We believe that social responsibility is not a distant goal, but a way of thinking, which is reflected in our actions and immediate daily choices – explains Ruth Oberrauch, a member of the family that owns Salewa and sustainability manager of the Oberalp Group “