Burton & Crazy: outdoor starts again from Milan

Two leading brands in the sector, a common goal: to give outdoor sports fans in Milan a point of reference through which to launch themselves into new, exciting adventures after these months of lockdown.

It is in this spirit that Burton and Crazy have decided to join forces and create a Pop Up Store, active from June 15 to August 9, 2020, in Via Luigi Galvani 27 in Milan.

A single house, in which you can find everything you need for an outdoor holiday: clothing and accessories for hiking in the mountains, full, in the saddle or on rock walls.

Burton – Essentials

Jake Burton Carpenter’s mantra was ‘have as much fun as you can’. Despite the events of the last year, which led to his premature death, Burton’s concept has remained characterised by the essentiality of fun in everyday life, as it gives us the positive energy we need to overcome difficult times.

Burton collections are designed and manufactured following this philosophy: to help you have fun living nature and the mountains, equipped with all the comforts and quality products. Whether it’s a ‘socially spaced’ session on your favourite mountain or an excursion with your family or friends, fun should always be the basis of your every day.

Crazy – Fast & Light

Born in 1989 from an idea of Valeria Colturi, cross-country skiing athlete, Crazy stands out for having created, before other brands, a line of clothing made for enthusiasts who want to move safely and quickly, with suitable and performance-oriented garments without unnecessary frills.

Thus was born the concept of Fast & Light. A mantra for the brand, which is repeated from the first ski touring suit, made in the late 80s, to the very first skyrunning suit created a couple of years later, up to all the collections that have accompanied us in the last 21 years.

A perfect mix of technical and sartorial experience, for a brand born from those who have really practiced the competitive activity, and that over the years has been able to renew itself and develop new materials with its reference athletes, always remaining at the forefront and representing a point of reference in the outdoor clothing sector.