CMP launches the video for its new “It’s More” campaign

Colorful, responsible, inclusive, Italian. All this is CMP, the brand of the Bassano-based company Fratelli Campagnolo, internationally recognized for its sportswear collections, suitable for those who love to live in maximum comfort both daily commitments and the most adventurous outdoor challenges.

The brand has launched its new It’s More campaign, an invitation to reflect on the true meaning of the experiences we live in close contact with nature, the place of the heart for all outdoor enthusiasts.

Also online is the new campaign video which, in an even more direct and engaging way, reminds us how important it is to enjoy the good times and the sense of freedom that outdoor experiences give us.

“We have always encouraged our consumers to live in the open air in a simple and genuine way. It’s essential to take the time to do what we really love, alone or in company. Unfortunately, the quarantine we have been forced to do this for a long time and now that we can go out and immerse ourselves in nature again, we have the opportunity to appreciate even more deeply what surrounds us and what we do, rediscovering it again. – says Fabio Campagnolo, CEO of CMP – “It’s more than just a rock, it’s freedom is the first change of perspective that we have proposed in the countryside, because today more than ever the mountain is a symbol of a rediscovered freedom, just like the wind on our face when we ride a bike or the sweat on our back at the end of a trail”.

Thanks to various adaptations, the campaign explores all the specific activities and situations of use for which CMP products are created: from trekking to trail running to the cycling world, without forgetting the winter season, which will see new subjects linked to the ski proposal.