CMP outdoor brand PR and social management at Blu Wom

From July 2020 the Pubblimarket2 Group, through its Blu Wom division, takes over the management of press office, PR, social media management and influencer marketing activities for CMP, the outdoor clothing brand of the Fratelli Campagnolo group.

In July 2020 the collaboration between Blu Wom, a division of the Pubblimarket2 agency specialized in public relations services, and CMP, a clothing and accessories brand for the ski, outdoor and sportswear world known internationally for its colorful collections suitable for those who love to live in comfort both daily commitments and the most adventurous outdoor challenges.

CMP collections are designed to really meet all needs: from the most technical garments of the Unlimitech line, designed for the most intense activities in the mountains, to the everyday Outdoor collections, to the Lab line, the right combination of comfort and urban style.

And it is precisely by relying on Blu Wom that CMP structures its first Pr operation, with the aim of strengthening the knowledge of the brand and its products, both towards the trade public and the final consumer.

The first step will be the presentation of the new It’s More corporate campaign, also created by Pubblimarket2 for CMP, followed by a more product-oriented presentation of the FW20 collection and the SS21 previews.

In addition to the traditional activities, Blu Wom will also be responsible for the definition and management of an influencer marketing campaign, with the involvement of a select group of influencers and outdoor lovers who fully embrace the CMP philosophy and can be the brand’s spokesperson on social networks.