Colnago C68, the bike with blockchain and NFT technology
A bike with blockchain and NFT technology? It is the new Colnago C68, a real revolution.
C68 is the new top of the range by Colnago: handmade model made in Italy, as tradition dictates.
They are available in three different trim levels and 18 different frame sizes: seven road, six all-road and five gravel.
The news doesn’t stop there: the C68 also integrates blockchain and NFT technology, installed on the bicycle and connected to the frame. In this way, the information relating to the bike will remain unambiguous and unalterable forever.
The goal is to launch a new way of business aimed more at a B2C (Business To Consumer) than the previous B2B (Business To Business). The strategy is implemented through the possibility of maximum customization by the user through a platform that allows you to modify your bike through a 3D model.
On the technology front, the bike is built with a modular structure and assembled in titanium parts 3D printed in Italy. On the other hand, the CC.01 handlebar is integrated, available in four different width options and seven different stem lengths.
