Ecolution: La Sportiva presents the SS 2022 collection
Sustainability and high performance are the keywords for the company from Ziano di Fiemme
La Sportiva, company in the outdoor footwear and technical clothing sector, presents the new Spring / Summer 2022 collection with more than an eye to sustainability. Ecolution is a complex and demanding project, which requires long-term investments and involves every activity of the company. Reducing CO2 emissions represent the main objective of the company thus thanks to eco-friendly raw materials and a sustainable approach during the production phases.
Giulia Delladio, Corporate Marketing Director of La Sportiva, says: “Respect for the environment around us is part of our DNA. Environmental sustainability is one of the company’s pillars, the motivation that drives us to seek low-impact solutions capable of extending the life cycle of our products“.
Most of the items in the SS22 collection are made with the use of organic cotton, recycled or bio-degradable synthetic fabrics; in addition, plastic packaging is reduced.
For footwear, there are numerous measures to reduce the impact on the planet: from the Hiking TX HIKE line which uses 65% of recycled materials, to resoling which gives gives climbing boots and shoes a second life.
The new X-Cursion line, renewed with a sustainable perspective, is dedicated to those who love hiking, to those who together with performance choose to experience the mountains in an uncontaminated way.
Lorenzo Delladio, CEO & President of La Sportiva, declares: “Reducing impact, evaluating sustainability and improving the quality of life have been our values since 1928. We still have a long way to go, but by working together, we can be agents of change. Mountaineering has taught us that no peak is impossible if you climb it together “.
In an era in which social distancing has characterized human relationships, we have seen how much outdoor activities can bring back to shared sociability and direct contact with nature.
To find out more about “Ecolution” click here.
