The 2026 edition of Fa’ la cosa giusta!, the fair dedicated to critical consumption and sustainable lifestyles, closed with strong growth. 65,000 people visited the halls, an increase of over 20% compared to last year: a clear sign of how central this theme has become. Three days built on a well-established yet evolving formula: 500 exhibitors, 350 speakers, and just as many sessions including workshops, talks, and labs designed for adults and children. An ecosystem that combines information, participation, and practical action.

Among the names present, figures such as Luca Mercalli, Benedetta Tobagi, Valeria Solarino, and Eraldo Affinati helped broaden the discussion on the environment, society, and the future. The work of the 170 volunteers involved in hospitality and organization was also fundamental, along with exhibitors, partners, and sponsors who brought the fair’s spaces to life with products, ideas, and projects. More than just an event, Fa’ la cosa giusta! confirms its status as a cultural platform in motion, capable of transforming participation into daily awareness.

Beyond the numbers, what emerges most strongly is the change in approach: Fa’ la cosa giusta! is no longer just a fair, but a connection point between people, practices, and new habits. Here, sustainability stops being an abstract concept and becomes a concrete experience, made of daily choices, direct interaction, and discovery. This also explains the event’s growth: the ability to create a space where the future isn’t just talked about, but tested in real time.