The Pill Outdoor Guide SS26

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There is a question we have often been asked, and that you might be asking yourselves as you hold this volume: does it still make sense to produce a print guide? It is 2026, everything is online, everything is immediate, everything is updated in real time. Yet here we are, with 250 pages of paper, selected brands, tested products, and a firm conviction: yes, it does.

To understand why, we must start from a simple fact: the outdoor market has exploded. What was once a niche sector has become a vast ecosystem. Hundreds of brands, thousands of new products every season, changing technologies, evolving materials. For an enthusiast, even an expert, keeping up with everything has become impossible.

This is where our work begins.

Throughout the year we attend dozens of industry trade shows, both B2B and B2C; we walk the halls, meet with brands, preview the latest releases before they hit stores, test products in real conditions. It’s a long, physical, passionate job.

The result is the selection you find in these pages. Not every brand, not every product: only those that, in our opinion, have something new to say or those consolidating their leadership in the sector.

10,00 €

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reviews

Rated 5 out of 5

I've been following The Pill for a couple of years now; I found the copies in an outdoor shop, and every time a new print issue comes out, it's a ritual for me. This is about stories, people, and the philosophy of the mountains and travel.

Rated 5 out of 5

The paper quality and photography are insane. It makes you want to drop everything, pack your bag, and head out. The section dedicated to athlete storytelling is beautiful, portraying them first as human beings and then as athletes. Highly recommended if you're looking for true inspiration.

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