An intense season awaits them, with many races, events, and team spirit. This also includes a complete high-performance gear set by Dynafit. In return, the Trailheroes will share their experiences and motivate other runners with their contagious enthusiasm for the sport.
Applications will be open from February 1st to March 1st, 2026. All applicants will receive a response no later than March 16th. Amateur athletes aged 18 and over, who do not already have similar sponsorship contracts and reside in one of the 20 participating countries (including Italy, Germany, Austria, Switzerland, France, Spain, USA, and Canada), can participate. We are looking for authentic and ambitious trail runners who want to actively engage in the Dynafit community and have experience using social media. Those who have already been Trailheroes can apply again.
An intense season awaits them, with many races, events, and team spirit. This also includes a complete high-performance gear set by Dynafit. In return, the Trailheroes will share their experiences and motivate other runners with their contagious enthusiasm for the sport.
Applications will be open from February 1st to March 1st, 2026. All applicants will receive a response no later than March 16th. Amateur athletes aged 18 and over, who do not already have similar sponsorship contracts and reside in one of the 20 participating countries (including Italy, Germany, Austria, Switzerland, France, Spain, USA, and Canada), can participate. We are looking for authentic and ambitious trail runners who want to actively engage in the Dynafit community and have experience using social media. Those who have already been Trailheroes can apply again.
Applications are submitted online HERE and include:
Each country involved in the project selects its own Trailhero team, which serves as Dynafit ambassadors until December 31, 2026. The selected athletes become part of a structured program that combines sports performance, community, and storytelling.
Trailheroes receive:
a complete outfit dedicated to trail running
free entries to a selection of Dynafit races
exclusive challenges, photo shoots, and community events
access to the Dynafit Athlete Center and special training conditions
a mentorship program with professional athletes
a personal account for the online shop and additional country-specific benefits
The program is continuously showcased on official channels with exclusive content that also reveals behind-the-scenes activities. In return, Trailheroes are required to participate in key brand events, develop personal projects, and share their experiences authentically, proactively, and consistently with the community through social media.
Initially launched in Austria and Germany, the Trailhero program has become a benchmark project internationally over time. Today, it involves 20 countries and receives around 2,000 applications each year. Over the years, many Trailheroes have achieved significant competitive results, helping to strengthen the program’s sporting and human value.
“Our Trailheroes are much more than just Dynafit ambassadors: they are the authentic face of a vibrant community,” explains Alexander Nehls, International Marketing Director of Dynafit. “Year after year, they demonstrate how much passion exists in the amateur world, and their sporting successes testify to the strength this program can express.” Those who have experienced the program firsthand also highlight its human and sporting impact.
“I greatly appreciated the sense of community and the people I met during the races and international projects,” says Clara Carste, Trailhero 2025. “The most exciting moment was the Transalpine Run: completing this race was a dream. Moreover, the interaction with professional Dynafit athletes in the mentoring program was crucial for my growth as a runner.”
