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Prowinter comes back with a double event in January and April

By: Ludovica Sacco

Prowinter, the mountain-related fair, comes back. This year it will split into two events in Bolzano: the first will be on January 11 and 12, 2023, and the second will be held on April 14, 2023.

The well-known mountain-related fair Prowinter is renewing its event, in this edition doubling its appointments to meet the new needs of manufacturers and retailers. In fact, Fiera Bolzano will host the first event on January 11 and 12, 2023, which will take place in the traditional fair mode to welcome retailers and renters interested in discovering the offer for the 2023/24 season. The second appointment, on the other hand, will be on April 14, 2023 in which the just-concluded season will be discussed in Prowinter Season Finale.

The splitting of the appointments allows for a wider target audience of visitors, previously focused only on rental industry players. For this edition, in fact, retailers will also be able to attend Prowinter to preview the F23W24 collections. In addition, in January Prowinter will host the first edition of the Prowinter Award “Retail”, an award that seeks to give visibility to products that stand out for innovation, design, storytelling and marketability, enhancing the work that manufacturers do to design, create and bring to market high-performance products. Judging the nominees for the “ski” and “boots” categories, both primarily related to alpine skiing, will be a jury of industry experts.

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