Gore-Tex brand ambassador Sigrid debuts with her first album Sucker Punch

Sigrid, the successful singer and Gore-Tex brand ambassador, debuts with her first album Sucker Punch (Island Records).

Winner at the BBC Sound 2018, after a premiere in Glastonbury, Sigrid brought her grit to numerous festivals, including Reading, Roskilde and Coachella, as well as singing at the concert for the Nobel Peace Prize. Her artistic passion is a mix of influences of her life, starting from her origins in Norway, where she grew up using Gore-Tex products. Integrated into jackets, shoes and gloves, the innovative Gore-Tex product technologies are designed to provide top-notch functional performance, as experienced firsthand by Sigrid in her home town of Ålesund.

Achim Ewers zum Rode, Gore-Tex Global Brand Leader stated: “Congratulations to Sigrid for this great moment in her spectacular career. We are really happy that the Gore-Tex brand is associated with her and her lifestyle. We wish you a great success for your new album and we will remain at your side with Gore-Tex products on every occasion.”

Here you can find Sigrid’s Gore-Tex Tryout.