Haglöfs: Outsiders by Nature – Our Natural Habitat

 This fall, Haglöfs will officially introduce their new brand claim – Outsiders by Nature.

 Haglöfs’ mission has always been to inspire people to get outside – it is the very foundation of everything that the brand does and stands for. With ‘Outsiders by Nature’, Haglöfs wants to celebrate the mindset of people who share their authentic, joyous and free-spirited love for nature and the outdoor community. In order to launch this new statement, and pay attention to what is currently going on in the world, Haglöfs will activate a campaign called ‘Our Natural Habitat’, which will highlight that sometimes, you don’t need to travel far since the greatest journey is the one that lays just beyond your front door.

Outsiders by Nature 

To best describe what it means to be an Outsider by Nature – think about admirable people in the world, the ones that inspire. It may be people who do great things, it may be someone close – who makes a difference to the ones around them, or even just the idea of someone who chooses to live in a way that is inspirational. Whomever they are, the reason why they are seen as admirable or inspiring, is probably because they do things their own way. Because they stand out in a crowd. They draw outside the lines. They go off the beaten path and to the beat of their own drum. 

The Haglöfs Outsiders is a community of people who have a passion and a deep appreciation for the outdoors, and the alternative lifestyle which comes with it. They thrive in having a sense of freedom, believe in being progressive and thinking differently. Outsiders love nature, and the joyous and social aspects of the outdoor community. Are you an Outsider by Nature?