Hervé Barmasse becomes SCARPA Ambassador for Sustainability

Hervé Barmasse becomes SCARPA Ambassador for Sustainability

SCARPA renews the tradition that links the brand to the most important protagonists of international mountaineering by making Hervé Barmasse its new Ambassador.

Mountaineer shares the same green values with SCARPA: sustainability and respect for the environment. The athlete, famous for having tackled some of the world’s most challenging peaks, will be a point of reference in spreading these principles, which have always been cardinal points of the brand’s production philosophy. With this collaboration, SCARPA confirms its commitment to a sustainable and responsible future. A courageous and important choice, showing that sustainability and innovation are not just empty words, but a concrete goal that we all need to pursue.

 

 

“Sustainability and innovation are the challenge of the future, an indispensable combination to improve the environment and society in which we live.” Hervé Barmasse declares. “The goal of the collaboration with SCARPA is to create products that marry the challenges of mountaineering of the future, a mountaineering that, as well as all outdoor activities needs creative ambassadors who know how to combine sports performance with a clean approach to the mountains. Nature and man live in symbiosis, the sustainability of our actions is no longer an option, a possible alternative, but a collective need and must be the only way forward.”

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