Hervé Barmasse with Montura: a deep bond of shared ideals
Montura is an Italian company that has always been committed to research, innovation and the production of high-quality products for outdoor enthusiasts. But the company’s philosophy goes beyond sports and technical performance: Montura is also involved in cultural and social projects, and promotes the dissemination and integration between man and nature, between the mountains of the world and the peoples who inhabit them. For these reasons, Montura has chosen Hervé Barmasse as its new ambassador. Barmasse represents a person who, through passion and experience, is a spokesman for the philosophy and values that Montura has always promoted. His commitment to advocating sustainable mountaineering, which leaves no trace other than that of his story, sets an example for all those who want to practice outdoor activities responsibly.
The partnership between Montura and Hervé will allow for the development and testing of innovative and sustainable products, as well as participation in the company’s cultural and solidarity initiatives, carried out by the Montura Editing lab.
“We believe that knowledge of nature and territory is the first step to their conservation. Together with Hervé, our journey made of culture and innovation continues, to be more and more the trait d’union between those who live the mountains and those who look at them from too far away to understand that much of our future depends on there.” Claudio Marenzi, Montura president, declares.
On the occasion of the 71st Trento Film Festival, we were invited to attend “Future Game,” an event featuring Hervé and Claudio Marenzi.Sustainability, mountaineering, and important phases of Hervé’s career were discussed. He began by recounting that he was amazed by two things: on the one hand, the exceptional nature of the Montura product, and on the other hand, the culture it brings and the mission to popularize the mountains. “Popularizing a certain kind of mountaineering has always been something I have believed in and something that Montura has always carried on, and that’s where we met. We all have a choice. Choose our path, our mountain and so the mark we want to leave. (…) Change is made by people with primarily mountaineers and companies, and Montura is very clear on this and we are 100 percent aligned.”
This collaboration will enable both of them to reach new goals, spreading Alpine culture and respect for the environment with a constant look at the future of the product dedicated to the outdoor world, which must necessarily change and evolve.
