HOKA presents Thoughtful Creation (TC) 1.0

HOKA presents Thoughtful Creation (TC) 1.0

HOKA unveils its latest addition to the Road Running Collection: the new TC 1.0 running shoes.

This new model is distinguished by its simplicity, with a focus on maximizing movement without compromising sustainable design. In line with HOKA’s commitment to reducing its environmental impact, this new shoe features fewer extra materials than other running models, following the innovative and sustainable “Less is More” style.

The new TC 1.0 was specifically created to offer HOKA’s customers a simple, eye-catching running sneaker that, thanks to the brand’s modern and unique design strategies, represents the brand’s continuing trend of having collections that are particularly focused on sustainability. In fact, during the development of TC 1.0, efforts were made to significantly reduce the use of extra materials and to refine those used in order to ensure optimal performance with the least environmental impact.

During the design process of the new TC 1.0, HOKA’s goal was to create a sneaker that was both eye-catching in style and offered unparalleled performance.

The TC 1.0 was made with high-quality materials that promote efficiency and maximize sustainability: from the upper made of 100 percent recycled polyester, to the EVAinsol insole made of 30 percent recycled materials obtained from sugarcane, to the outsole that is made of 90 percent recycled materials.

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