La Sportiva International Sales Meeting
The International Sales Meeting in Trento: DJ sets, happy hours in the city center and the opening of the first La Sportiva store.
The annual International Sales Meeting organized by the company has invited all the main world dealers of the brand to Trento to discover a preview of the news for the 2020 summer season, and also to the inauguration of the La Sportiva mono brand store. The store’s inauguration event was open to the public who did not miss the opportunity to gather in the city center and take a look at the performances of athletes and street dancers, while enjoying good music and a rich happy hour with typical products from the Val di Fiemme, place of birth and production site of the brand.
“Innovation with passion”, the company pay-off celebrates the past while looking at the future and towards innovation. “The experience that La Sportiva wants to offer to its fans through stores and all related communication activities – explains Luca Mich, Marketing Operations Manager – is a 360-degree experience aimed at involving all the senses of a person who, through a pleasant, familiar environment with a high attention to detail, can feel part of the La Sportiva family. Here comes the idea of taking care of the sound aspect through a sound-branding operation: from this year whoever enters one of the 8 La Sportiva stores will hear sounds and content specifically developed for LaSpo Radio.”
La Sportiva International Sales Meeting wanted to further emphasize the evolution of the footwear company as a worldwide brand, thanks to a complete offer that covers all the ways up to the mountains and it consists of both technical and leisure clothing and footwear lines. “Whether you choose to climb outdoors or in the gym, run in the mountains and on dirt paths, go skiing or go to the mountains for excursions for one or more days – said Lorenzo Delladio, CEO & President – La Sportiva is able to meet all your needs on various levels: our lines go from the professional to the amateur who wants to wear the Trentino brand even in his free time.”
Up to date there are 8 brand stores made in La Sportiva: the new openings of Pozza di Fassa and Trento are the latest addition to the sales points of Ziano di Fiemme, Cavalese, Arco (all in the province of Trento), Finale Ligure, Rodellar (Spain) and Mexico City. The Trentino brand is surely looking to the future.