Mammut appoints new chief commercial officer
The Swiss company appoints Felix Muennich as its new Chief Commercial Officer effective Nov. 1, 2022.
Felix Muennich becomes CCO of Mammut after 18 years in the industry, most recently at Nike. His skill set combines extensive knowledge of retail, sporting goods, and strategy. For the past 12 years, Muennich has worked for Nike in a variety of positions ranging from general and wholesale management to cross-channel DTC leadership. Most recently, he served as vice president of online stores for EMEA. Previously, Muennich worked for six years with the Boston Consulting Group.
About the new position, Felix Muennich states: “Mammut is a unique brand with a great history, heritage, and an unrivaled performance promise for anyone venturing into the mountains. It is an incredible privilege to be given the opportunity to help grow and elevate this business. I am excited to work with our strong commercial team to build our DTC presence and, just as importantly, grow our strong B2B partnerships to serve our consumers and mountain athletes.”
Heiko Schäfer, CEO at Mammut, comments: “With over 18 years of experience in the sporting and consumer goods industries, Felix is a true commercial expert. I am convinced that Felix will use his full energy and expertise to grow our business across all sales channels. I am very grateful that Simen Mørdre, our CCO ad interim until now, hands over a strong and driven team. I look forward to continuing to work with Felix, and our highly committed commercial team.”
