Moncler Grenoble launches FW22 collection with Richard Permin
When high style meets high performance
Chile. A total black Grenoble-clad Richard Permin descends from the glacial Quetrupillán volcano in an atmosphere suspended between clouds and snowy peaks.
This is how, respecting its origins, Moncler Grenoble launches its latest High Performance collection focused on technical and dynamic skiwear for pros with a style of impact. 70 years of brand heritage and outdoor experience give Moncler Grenoble the opportunity to create a line that combines the brand’s DNA with maximum innovation to tackle the mountains always and in any condition.
The short film directed by the renowned Jonas Lindstroem captures the essence of Grenoble’s mantra ‘Beyond Performance‘ in the most challenging conditions by conveying thrill, passion and skill of freeski in its highest form. When the force of nature defies Permin’s, with avalanches breaking loose as he passes, a community of skiers emerges from the cloud of snow behind him accompanying him on the phenomenal descent.
The campaign and new collection will be featured in key ski destinations and cities globally, alongside the wider Moncler Grenoble collection – completing the 3 dimensions of ski: High Performance, Performance and Style and Après-Ski.
