Northwave celebrates riders with #RideYourWay
Northwave, a well-known brand of biking and snowboarding apparel and accessories, tells the stories of some of the world’s best riders through its #RideYourWay documentary series
Northwave celebrates riders who love to experience sport outdoors and in nature, a setting that allows everyone to develop their own riding style. The brand does this through a documentary series called #RideYourWay that will feature some of the world’s best riders, whether they are riding a MTB in the middle of the woods or drawing the best lines in the fresh air with their snowboard. In this way, Northwave encourages all riders to express their style, explore their creativity and never lose their passion for these sports.
In the first episode of the series, the star is Andreas Seewald, MTB Marathon World Champion in 2021. We won’t anticipate more, you can watch the short film below.
