Oberalp opens its first showroom in Milan

Oberalp opens its first showroom in Milan

Oberalp opened its first showroom in Milan, offering a dedicated space for its 13 sports brands.

The new showroom, which occupies an impressive 900 square meters at Open336 Sara Avenue 336, houses a wide range of Oberalp’s mountain brands.

Its opening represents a key step in Oberalp’s internationalization strategy. This new headquarters, located in the heart of the fashion crossroads, accelerates the group’s growth in Italy and foreign markets, supporting its omnichannel marketing strategy.

The showroom offers a variety of spaces dedicated to all Oberalp-owned brands, such as Salewa, Dynafit, Wild Country, Evolv, LaMunt and Pomoca, as well as international brands distributed exclusively by the group in Italy, such as Under Armour, Fischer, Barts, Falke, Burlington, Smith and 2117. The investment of more than half a million euros has created a modern and comfortable environment with offices and meeting rooms designed for people’s well-being.

Christoph Engl, Oberalp CEO: “Oberalp is a group rooted in the Dolomites, international in scope with currently 12 branches worldwide. Therefore, the choice to invest in Milan is not accidental. The city is increasingly becoming one of the centers of innovation and inspiration, in Italy and around the world, especially when it comes to fashion, sports and lifestyle. Also, crucial for us, Milan is the capital of the Italian economy moreover surrounded by mountains that are our core business“.

The new headquarters in Milan follows the style of Salewa’s Bolzano headquarters, both designed by renowned architecture firm Park Associati. Open336 was designed with a focus on sustainability, with a Net-Zero-Carbon footprint and a number of innovative solutions to reduce environmental impact.

With this new showroom, Oberalp aims to provide not only a workspace for its employees, but also a place that represents the spirit and culture of the company. The company is committed to increasing the importance of sports activities, particularly those related to mountains, and to involving more and more young people in these experiences.

The inauguration ceremony was attended by important institutional representatives, including Diana De Marchi, Councillor delegated to Labor and Social Policies of the Metropolitan City of Milan, along with Marco Busa, Brand Manager of Salewa, Michele Rossi, General Manager of Under Armour, and Filippo Pagliani, Founding Partner of the architectural firm Park Associati.

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