Oberalp presents the new SS21 in a Virtual Convention
Virtual Convention: Oberalp presents the news in a live, international and interactive event
The Oberalp Group explores new forms of communication for its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands. The South Tyrolean company, an international leader in mountain sports, addresses the limitations imposed by the current global situation by announcing the first digital Oberalp Convention that is accessible to professionals and end consumers alike. The Oberalp Virtual Convention is a new format whose ambitions go beyond talks and presentations: with simultaneous translation, a 360° virtual showroom tour and live chats, the family-owned company is sending out a strong signal of resilience and reliability despite the difficult times caused by the Covid-19 pandemic. The live event will start on May 20, 2020 at 17.00 CET. The main theme of the Virtual Convention will be: “The future foundations of mountain sports”.
By organizing a virtual and interactive convention, the Oberalp Group reaffirms its role as a pioneer in mountain sports. The Virtual Convention on May 20, 2020 will begin with a live one-hour opening where the managers of the individual brands will speak, with simultaneous translation for the international target audience.
During the Virtual Convention of the Oberalp Group and its brands Salewa and Wild Country (Bolzano, Italy), Dynafit (Aschheim, Germany) and Evolv (Los Angeles, USA) it will be possible to access all the information about the summer season 2021 through a wide range of online tools including live shows, live presentations and web chats, accessible from this link. The four brands will invite visitors to explore their digital world with a single click, taking part in the 360° virtual tour of the showroom and through product managers’ on-demand videos on what’s new for summer 2021. Workbook and lookbook will be available for download to learn more about product specifications.
Immediately after the opening, brand and product experts will be available for individual questions in the chatrooms. 20 Oberalp brand contacts will be available continuously for the next 48 hours for virtual conversations, giving partners the opportunity to ask their questions without time zone restrictions.
