PATAGONIA SUES ANHEUSER-BUSCH JUDGMENT

Patagonia sued the giant Anheuser-Busch InBev, a multinational company that owns brands like Budweiser, Corona and Beck’s, for launching a beer on the market with a name that evokes is own logo. Patagonia accuses AB of trademark infringement for tracing the aesthetics of their font and including the silhouette of a mountain. Patagonia also states that AB InBev is appropriating its image by selling beer and clothing in the pop-up stores of some ski resorts and promoting environmental initiatives that strongly recall the identity of the Ventura brand.