PATAGONIA’S ENVIRONMENTAL ACTIVISM COMES TO MILAN
Patagonia has chosen the city of Milan to spread its mission.
The Pill Magazine will be present with an event for the special issue of the outdoor magazine, entirely dedicated to the Californian brand.
To change the idea that business and the protection of the planet are the opposite, Patagonia, an outdoor company well known for its environmental activism, launches in Milan a campaign for consumers and companies to raise awareness of the environment. The project will be divided into different events that will take place from 4th to 14th of October.
The Californian company has always adopted an alternative business model aimed at protecting the environment, every decision taken reflects the company mission: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”, a claim that from October 1st will also be posted in the form of murals in Ripa di Porta Ticinese 39 in Milan, where can be seen from everyone.
“Milan is a progressive city in which outdoor sports, design, creativity, entrepreneurship and innovation are mixed”, says Ryan Geller, Patagonia General Manager EMEA, “is the home to many different communities, many of whom share the love for outdoor sports, uncontaminated places and are committed to minimizing the impact of human activities on the planet.We hope to inspire other people with our Mission and be inspired by the creative energy, natural beauty and environmental activism of Milan”.
Many events are scheduled..
The entire Milan campaign will be inaugurated Thursday October 4th with the evening Patagonia History Night. After the presentation will be shown Mountain of Storms, the film about the extraordinary story behind the name and philosophy of Patagonia.
Patagonia will then open for a day the Thrift Shop, a temporary shop to celebrate and sell second-hand products belonging to the brand, repaired and personalized. All money raised will be donated to charity to the Italian non-profit organizations that Patagonia supports.
Greg Long, a world-renowned surfer, will open Tuesday, October 9th An evening of surfing and activism, with his interesting stories, followed by the screening of some short movies and Never Town, the latest film by Patagonia.
Thursday, October 11th, there will be The Pill Magazine launch party, during which the special issue of the outdoor magazine will be presented, entirely dedicated to the Californian brand.
At the conclusion of the Milan campaign, Saturday, October 13th will be held A day of adventure and activism, an event that will give the opportunity to meet people who fight for these causes.
Full program on: https://eu.patagonia.com/it/it/milan-event-schedule.html