Patagonia has a new Marketing Director EMEA
The American brand has appointed Tyler LaMotte to take on the role.
With more than 20 years of experience in the outdoor industry, he has helped build the outdoor sports community and environmental activism: meet Tyler LaMotte, Patagonia’s new Marketing Director EMEA. A lover of snowboarding, LaMotte previously served the company as Global Business Unit Director in the snowsports, performance baselayer, trail running and accessories categories. LaMotte will be responsible for overseeing the company’s marketing strategy in EMEA, while maintaining a focus on communicating the company’s value that “We are in business to save our planet.”
Matthijs Visch, General Manager EMEA Patagonia, commented, “Tyler has a proven track record of delivering transformational initiatives for influential global brands. In addition, he is a strong advocate for environmental causes and a lifelong outdoor enthusiast, rooted in the values of collaboration, inclusivity, authenticity and responsibility. Tyler’s exceptional talent and closeness to the Patagonia spirit clearly demonstrate that he is the right person to bring our mission to life: we are in business to save our planet.”
Tyler LaMotte added, “I am thrilled to join the Patagonia EMEA team and return to the company in this new role at such a critical time for the planet. I look forward to working with the talented EMEA team to elevate the Patagonia brand and mission, across the region and beyond.”
