Salomon: a series of excursions with “live” adventures

Salomon launches his new collection of shoes, clothing and accessories for Spring / Summer 2018 through an adventure characterized by different activities, which is transmitted “live” to motivate and inspire outdoor enthusiasts. By now it is a fact, 75% of Outdoor enthusiasts practice more than five outdoor sports, just like Kalen Thorien. Super adventurous athlete that Salomon has decided to let her go on a trip through 3 continents, practicing different sports.

This trip will be broadcast live on their social channels and the whole adventure will be filmed for Salomon TV and will be called The Wonderer. The trip will be divided into different stops: Kalen will depart from Salt Lake City to explore the Acadia National Park by kayaking, from there she will cross the Atlantic to Slovenia and then by hiking, by biking and paragliding she will arrive in the Julian Alps and then she will fly to Japan, where she will go to know its unique traditions and where she will tackle a paddleboarding adventure. Salomon has understood the multi-sport enthusiasts needs and has understood that having a backpack, a pair of shoes, that can be used for different activities is now a necessity for today’s adventurers.