SCARPA BECOMES SPONSOR OF THE Italian Ski mountaineering National team
Scarpa, an Italian company among the world leaders in mountain footwear production and outdoor activities, establishes an important collaboration with FISI – Federazione Italiana Sport Invernali – and becomes sponsor of the Italian Ski Mountaineering National Team for the 2019-2020 season. A significant choice for the next 2 years, which consolidates the company’s commitment to high-level sports goals.
“We are proud to have become a sponsor of the Ski Mountaineering National Team, with whom we have been collaborating for several years”, says Diego Bolzonello, managing director of the company, “for us it is the natural evolution of a path that has always seen us alongside the athletes: it is from the constant comparison with them, in fact, that many of the innovations present in our products are born. Furthermore, although 80% of our sales take place abroad, we are and want to remain an excellence of the Made in Italy, and this partnership is also a sign of our desire to remain proudly Italian.”
The path just started by Scarpa with FISI and the National Ski Mountaineering team, in reality, starts even earlier for the Venetian company: it begins with the choice of sponsoring Italian and international athletes of different outdoor disciplines. In the last few years Scarpa has, in fact, broken down from the ground up to support the goals of those who experience it personally, giving a message that is the basis of its communication: no place is far away.
Among the Scarpa’s athletes, who will wear the national shirt of the National Ski Mountaineering team, there are Robert Antonioli, Davide Magnini, Matteo Eydallin and Federico Nicolini, skiers who have achieved important results in recent seasons and who carry on the legacy of the company of Asolo: overcoming your limits, seeking perfection, performance and quality step by step.
The National Ski Mountaineering season begins in mid-December and looks back to 2026, when the Winter Olympics will be back in Italy, given the assignment to Milan-Cortina, and where there is a good chance of including ski mountaineering among the new disciplines .
The technical director Stefano Bendetti states: “We are expecting this event with confidence: this year for the first time there will be ski mountaineering at the Lausanne Youth Winter Olympics where we will be represented by 4 athletes. Regarding the upcoming season instead, one of the goal is certainly to reconfirm the results of the last few years achieved with the World Cup and confirm ourselves among the leading nations at the European Championships in Madonna di Campiglio.”