Shift Cycling Culture announces Cracked Earth world tour

Shift Cycling Culture announces Cracked Earth world tour

The Shift Cycling Culture foundation has announced the Premiere Tour of the film Cracked Earth, a 30-minute documentary aimed at raising awareness of the effects of climate change and promoting collective climate action in the global cycling industry and community.

The film will be promoted worldwide with a series of preview screenings starting in spring 2023.

Cracked Earth, produced and directed by Shift Cycling Culture founder Lian van Leeuwen, captures the lives of cyclists around the world who live in areas where climate change is an everyday reality. The documentary highlights how the effects of climate change are interconnected, both globally and locally, and why immediate action is needed.

The Premiere Tour of Cracked Earth will feature preview screenings in several cities, including Amsterdam, Berlin, Melbourne, London, Girona, Bristol, Copenhagen, and Milan, with many more dates and locations to be added in the coming weeks.

Shift Cycling Culture encourages local cycling communities and businesses to organize their own screening of the film as an opportunity to connect the documentary’s global message with local action. To arrange a screening, you can contact the foundation at hello@shiftcyclingculture.com.

To see the official teaser for Cracked Earth
click here

For more info visit the
official website