The North Face announces partnership with Urban Wall
The California-based brand has just announced a partnership with one of Europe’s largest climbing gyms.
The North Face consolidates its position in the climbing sector thanks to a new important partnership signed with Urban Wall, one of the most famous climbing gyms in the Milanese hinterland and in Europe. A collaboration that the brand has been developing for a number of years and that reaches its peak.
For its part, The North Face has been satisfying all climbing enthusiasts since 1966, helping to build confidence in the communities that gather around them. The goal of this new partnership with Urban Wall is to spread, even more, the culture of climbing.
What will The North Face do? The stated goal is to collaborate side by side with the entire Urban Wall staff, who will be provided with the best of the brand’s climbing apparel. This is not the end of the story: a series of events and initiatives are planned aimed at approaching and involving novices and experienced climbers, creating a new meeting point in the gym.
Want to know more about Urban Wall? Check out the website here
Or if you want to stay up-to-date on The North Face‘s products and initiatives, you can visit this page.
