Thule Group: direct distribution in Italy has started
In 2023, the Swedish brand will directly distribute its products to bike and outdoor stores throughout Italy
Founded in 1942, Thule is the benchmark for all those who wish to live an active outdoor life. In fact, the Swedish company offers a wide range of premium products designed for people and families with active lives, enabling them to play sports and carry everything they need for their adventures safely, easily and in style.
Operating in more than 140 countries worldwide, Thule designs and manufactures rooftop and hitch bike racks, water and winter sports carrier systems, outdoor backpacks and duffel bags, as well as rooftop tents and baby products such as strollers, bike seats and multifunctional trailers.
Throughout its more than 80-year history, the brand has always maintained among its founding values the continuous search for innovation, both toward new product categories and with regard to strategic development plans in the countries where it is distributed.
With this renewal in mind, starting in 2023 the company will engage in direct distribution of its products to outdoor and bike sports stores located throughout Italy. The goal is to establish a direct relationship with the retail world to meet the needs of the industry by offering direct assistance to partner stores with an ever-increasing focus on retail marketing projects.
Thule is deeply grateful to Panorama Diffusion, a company specializing in the distribution of products in the outdoor and biking industry, which has made the Swedish brand known and appreciated over the past decade. It is thanks to this long-lasting and close cooperation that the company has been able to achieve important milestones in the Italian market.
For more information, visit Thule’s website here.
