VIBRAM IS THE OFFICIAL SUPPORTER OF EA7 EMPORIO ARMANI SPORTOUR WINTER EDITION

VIBRAM IS THE OFFICIAL SUPPORTER OF EA7 EMPORIO ARMANI SPORTOUR WINTER EDITION

Vibram, for more than 80 years a world leader in the production of high performance rubber soles, is the Official Supporter of EA7 Emporio Armani Sportour – Winter Edition, an event that will reach the most prestigious ski resorts in Italy with activities related to sport and entertainment. Thanks to the Vibram Sole Factor Mobile Lab, a real lab on two wheels, it will be possible to discover and test in first person the most advanced solution developed by Vibram to optimize the grip on wet ice, the Vibram Arctic Grip technology, in the stages of Courmayeur (11-13 January), Bormio (18-20 January), Corvara (25-27 January) and Ponte di Legno (8-10 February).

With a completely redesigned layout and look, the Mobile Lab of the Vibram Sole Factor project – which has been traveling through Europe since May 2015 – aims to put Vibram and the final consumer in direct contact, in order to raise awareness among importance of the sole, a fundamental element of the shoe.

On the occasion of the EA7 Emporio Armani Sportour – Winter Edition, the Vibram Sole Factor Mobile Lab will offer to fans the opportunity to discover and test first hand the performance of the revolutionary technology Vibram Arctic Grip, the “all rubber” solution developed to optimize the grip on wet ice without using metal elements (such as nails). Not only tests, for those interested it will be possible to customize their footwear directly on the place, through a sophisticated reshaping operation that will be carried out by the shoemakers on the Vibram truck (terms and conditions on www.vibram.com).