The Vibram FiveFingers category is back
Vibram relaunches its most distinctive footwear through global “Move Freely” campaign
Back in 2006, Vibram launched FiveFingers footwear featuring a completely new approach to traditional footwear. A five-toe shoe, with a thin and flexible sole, able to make the terrain perceive naturally while maintaining a high protection. Ideal for fitness, running, trail running, water sports, hiking and everyday use, it offers the feeling of enjoying nature barefoot while maintaining the safety given by Vibram soles.
Fabrizio Gamberini, Global Chief Brand Officer and President of Vibram Corporation, said, “The ‘Move Freely’ campaign introduces a new, fresh and energetic approach to the FiveFingers category. We invite everyone to experience the sense of confidence that a pair of FiveFingers gives with every step. We know this campaign will capture the attention of audiences and enthusiasts, adventurers and beyond, whether they are loyal buyers of these models or people trying them out for the first time.”
