Vibram #Myoutdoors: rediscover nature near home

Vibram is online with the new social campaign inspired by the rediscovery of places and places to do outdoor activities closer to home.

#MyOutdoors is the name of the project, and its hashtag, which since June has taken shape on the social channels Vibram, Instagram, Facebook and YouTube, through the publication of unpublished videos and photos made with the athletes of the yellow octagon team.

An invitation to discover or rediscover the activities in the open air, but with greater awareness, taking advantage of reflections and moods that characterized a difficult start to the year. The search for that nature which, from a desire for escape, turns into a real need for mental and physical reconnection.

#MyOutdoors means running in the woods, walking on the country paths or among the fields, rediscovering little beaten paths that lead to hidden cliffs and, sometimes, to the memories of the first sporting exploits. Far from the most famous and frequented natural beauties, but equally deserving of note, for charm or a memory of the past, you can find the closest outdoor places, which today you can come back to life.

This is how Vibram wants to involve its community to share its hidden corners of outdoor near home, collecting posts and contents that will be filmed with the country hashtag.

To fully embrace this philosophy are first of all the Vibram Team athletes: Marco Zanchi, Katia Tomatis, Fabrizio Dragoni, Hervé Barmasse and Matteo Della Bordella are just some of the protagonists of the videos already published, and scheduled in the coming weeks, which tell the different sports they represent, filmed in their respective locations.