Forget the classic concept of “uniform.” Here we talk about professional gear tested by those who challenge the mountain for a living, from World Cup athletes to instructors who don’t return until the last chairlift stops.
The M’over instructors — true ambassadors of Ampezzo style — will hit the slopes with the new Ridge Infinity Shell Jacket 2.0. A shell that’s a concentration of raw and tough technology: Lifa Infinity: a three-layer waterproof and breathable membrane, produced without solvents, because respecting the mountain is the first commandment.
Life Pocket: to keep your smartphone battery alive when the thermometer drops below zero. Pro details: helmet-compatible hood (now mandatory), RECCO reflector, and tactical pockets for radio and ski pass. Everything you need when you’re the one setting the line for others.
“Being alongside Helly Hansen in the Olympic season means sharing a vision made of quality and deep respect,” says Marco Aliprandi, co-founder of M’over. And that’s exactly the point. In a year when every turn in Cortina will have the world’s eyes on it, the professionals of M’over will not just be instructors, but the shield of an authentic experience. The partnership between the Norwegian giant and the Cortina club is not a marketing move, it’s a natural attraction between those who dominate the slopes. As Michele Battocchio (Country Manager Helly Hansen Italy) explains, the goal is one: to protect those who teach the magic of snow, ensuring maximum performance at the peak of winter sports. The ice calls, Cortina answers. Are you ready to see the Norwegian eagle fly over the Tofane?
