A New Campaign by Vibram: #WhyVibram
Vibram, world leader in the development and production of high performance rubber soles, promotes a new Storytelling project, where four partner brands tell each other and reveal the origin and evolution of their collaborations. This project consists of four video interviews with the partner brands designers and it’s based on an immediate format in which the message is directly communicated to the public, conveying the value of transparency and authenticity. Atlantic Stars is the second brand to be protagonist of the Dress & Casual #WhyVibram communication campaign, where the designer Maurizio Molin explains the project in collaboration with the yellow octagon.
Maurizio Molin is famous for his shoes made in Italy, recognizable by the bright colors and typical silhouettes that revolutionized the fashion and style of the 80s. In this video interview, Maurizio, in addition to his own concept of creativity, talks about how, thanks to the collaboration with Vibram, it has been possible to create a series of versatile sneakers, as they are perfect for evryday moments, and gritty in style, thanks to a sole that emphasizes their audacious personality. Moreover, together they collaborated in the creation of an exclusive sole project – Vibram Kamel – characterized by a self-cleaning, super light and flexible design.
“For the last season we had the opportunity to collaborate with Vibram designers and create an exclusive sole.” Maurizio explains “With this product we were able to merge their experience and technical expertise with the mood of Atlantic Stars. Vibram for Atlantic Stars is the maximum expression of connection between the foot and ground”.
The new Agena by Atlantic Stars is a shoe completely Made in Italy and of the latest generation in terms of materials. The shoe is equipped with Vibram Fuga sole and a Vibram XS Trek compound, very light and highly flexible. Ideal for slippery surfaces and urban terrain. Agena features a suede calf leather upper with breathable nylon inserts both on the toe-cap and on the side of the shoe. The brand’s distinctive logo are the stars often in tone on tone nuances. The model has been designed to further increase lightness and comfort.
The Centaurus men’s model by Atlantic Stars, together with the Libra women’s model, is one of the masterpieces of the S/S 2020 collection. Both are equipped with Vibram Kamel, an exclusive sole ideal for different types of terrain, very light and comfortable. Centaurus presents an upper made of breathable nylon with ecological material inserts and suede leather. The centre combination of colours and stars reflect the soul of the Atlantic Stars brand. Moreover, the shoe features an anatomical footbed lined with top quality calf leather that is completely antibacterial and anti-allergic.
Atlantic Stars presents the Hercules model for the Spring/Summer 2020 collection, aimed at an audience very focused on the latest trends. The shoe, Made in Italy, is ideal for the city and features a Vibram Kakkoii sole with an optimized design to emphasize the properties of the Vibram XS Trek compound, very light and flexible, perfect for urban surfaces. The suede calf leather upper features breathable nylon inserts. The stars, often tone on tone, are the distinctive logo of the Brand. The lining is breathable, with antibacterial treatment for maximum comfort.