ASICS Gel-Kayano 31

ASICS Gel-Kayano 31

ASICS Gel-Kayano 31 –
ASICS
announces the launch of Gel-Kayano 31, a model in the brand’s most popular range for the stable shoe category. With a revamped upper, comfort has been optimized, providing runners with continuous support.

The Japanese brand’s approach, already applied to the 30th version of the Gel-Kayano, was to reconcile stability and premium comfort: hence this new shoe that can enable runners of all levels to free their minds while running.

The application of the ASICS Design Philosophy and the desire to create products designed for the psycho-physical well-being of runners saw the revamping of the upper with an asymmetrical medial design of the shoe in order to provide support and comfort to the fit. The mesh upper is also designed for improved breathability, ensuring that feet stay dry during long distances, and increased flexibility so that runners get maximum comfort with every stride.

With the updated HYBRID ASICSGRIP rubber outsole, the stability of the shoe has been enhanced, allowing Gel-Kayano 31 to provide better traction while running. This feature, combined with PureGEL technology, provides better shock absorption and even smoother transitions.

As in its previous version, it features the unique 4D Guidance System technology, which, perfected through testing and research, panders to the body’s movements for the purposes of adaptive stability and comfort, accompanying everyone in even more fluid and dynamic running sessions.

The Gel-Kayano 31 shoe will be available in men’s and women’s versions at ASICS stores, online stores, and specialized running outlets starting June 1, 2024.