Columbia: The Longest Day

Gert Boyle, president of Columbia Sportswear, who has been working for the brand with love and passion  for over 40 years, carry on the family business from the American origin. This woman, the “Tough Mother” has led the brand to be the international sportswear company it is today, transmitting the philosophy of Columbia to all its employees and testing all the garments on any terrain and in any weather conditions. His motto is “Stay Cool, Stay Protected, Stay Out There!”

A family company that has become global!