Fjallraven opens its first flagship store in Zurich

Fjallraven opens its first flagship store in Zurich

The Swedish brand Fjällräven, known for its timeless, functional, and durable outdoor clothing and equipment, expands its global retail footprint with its first brand store opening in Zurich on 26 May 2023. The new brand store is located at Löwenstrasse 61, just a few steps away from Zurich HB and Bahnh of Strasse.

Fjällräven’s core business is outdoor and trekking equip- ment from clothing and accessories to backpacks, tents and sleeping bags. The brand was founded in Sweden in 1960 with the mission to inspire and enable more people to spend time in nature, whether that is through products, sharing out- door know how and inspiration, or hosting global and local events for its growing community of outdoor enthusiasts.

The Zurich location will be the first Fjällräven flagship store in the Alps region and offer the Swiss outdoor community a beautiful space that is dedicated to Fjällräven’s brand mission of inspiring more people to walk with nature. Stretching over two floors and almost 300sqm, the store will offer everything from Fjällräven’s most technical mountaineering gear to the beloved everyday

backpack, Kånken. Staffed with a knowledgeable team of outdoor specialists, customers will be able to get expert advice on gear and hardware, whether they are preparing for a new outdoor challenge or creating a wardrobe with sustainability in mind. The store will have an in-house tailor shop offering services like alterations, repairs, garment waxing and a dedicated community space for events and experiences aiming to bring more people outside.

We’re excited to expand our presence across the Alps Region and open our newest flagship store in Zurich.” says Sarah Tava, Global Director of Retail at Fjällräven. “Growth across the Alps is a priority for the brand, and we are delighted that locals have embraced Fjällräven and our mission. The Zurich store is a great example of what to expect when it comes to our expansion across Europe, as we support anyone who is looking to find more time in nature with the right gear and knowledge.

“The new Fjällräven flagship store is a great opportunity for the Swiss market”, says Fjällräven Country Manager for Switzerland, Alex Gamper. “The store will not only strengthen the brand awareness in the Swiss market, but it will also carry the full product range which will complement our established presence in the Swiss outdoor wholesale environment. Existing and new consumers will be able to dive even deep- er into the Fjällräven world, our brand mission and product portfolio. Furthermore, with the integrated tailor shop, the Zurich brand store will also function as a new care & repair service hub for the Swiss market where consumers can get their products repaired, waxed, or customized on site.” The new Zurich location will open at Löwenstrasse 61 on 26 May 2023. Store hours are Mon-Fri 9:30 – 19:00, Sat 9:30 – 17:00 and closed on Sundays.

A Grand Opening event with special guests and activities is planned for 8 June 2023. More information under:

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