Green Media Lab Srl SB with Torx and Gran Trail Courmayeur
Green Media Lab Srl SB, Media Relation and Digital Communication Company, will carry out the strategic communication activities of the trail running races of the international circuit Torx and the Gran Trail Courmayeur competition for the edition of 2021.
Green Media Lab Srl SB is active in consulting in the fields of green, sports, lifestyle, tech and outdoor, and will be responsible for enhancing the sporting events Torx and Gran Trail Courmayeur, helping to strengthen and consolidate brand awareness at the international level. In addition to PR and press office operations, the Milan-based company will also manage the Social Media Strategy & Management activities of the two events throughout 2021.
Torx is more than a circuit of endurance trail races. Torx is a journey that crosses spirit and body, it is an adventure with an epic flavor that every participant can accomplish regardless of their sporting level. Torx and the distances that make it up are recognized for their technical value, but above all they represent an undisputed experiential opportunity for every single participant. Torx is for the daring, for those who want to immerse themselves in a journey of discovery of their limits and recognize themselves as capable of a great feat. There are 80 countries that have participated in the editions of Torx, affirming the international character and fascination that brings together runners from all over the world. The competition takes place in September and includes four different distances; moreover, the events involve the entire Aosta Valley region, offering not only the spectacle of an inimitable sporting event, but also an opportunity to promote tourism in the area and its spectacular mountains.
The Gran Trail Courmayeur is the heir of the historic race Gran Trail Valdigne, pioneer in Italy in the ultra trail distances for being the first competition of 80km to take place in our country. Gran Trail Courmayeur has involved in its editions an increasing and enthusiastic audience, not only Italian but also international. The races are held in the month of July and include three different distances in a path that winds along the territory of Courmayeur, recognized as the Best of the Alps and as one of the most iconic, beloved and authentic destinations of the Aosta Valley. The race path of Gran Trail Courmayeur is defined by a very technical track, which requires adequate preparation to its participants, takes place at high altitude, in the presence of Mont Blanc and fully expresses the contact with the resort, its history and its tradition. Furthermore, Gran Trail Courmayeur (GTC100) is a qualifying race for the TOR330 – Tor des Géants.
Green Media Lab Srl SB, Torx and Gran Trail Courmayeur begin their journey together by basing their collaboration on the values of sustainability, which belong to the two companies and distinguish them from their respective origins. A fil rouge that is declined in the constant commitment to improve their social and environmental impact and to conduct a more sustainable business.
