La Sportiva is the new Swiss Alpine Club sponsor
The collaboration between the Trento-based company and the Swiss Alpine Club began in spring.
A collaboration that unites one of the most important and historic Alpine clubs in Europe, the Swiss Alpine Club, with the signature of a world leader in the sector of footwear and technical mountain clothing.
The total look of the Alpine Tech collection created by La Sportiva includes both the mountaineering footwear and the clothing designed especially for the Swiss club and tested directly by the athletes, some of whom are considered among the best in Europe, such as Iwan Arnold, Werner Marti, Arnaud Gasser, Florian Ulrich and Aurelien Gay.
“We’ve been supporting the world of ski mountaineering competitions for over a decade – says Alessandro Tedoldi, skialp sports marketing coordinator for La Sportiva. – The athletes involved in international competitions are for us the best possible product testers, the most demanding users, who are always able to bring us new input for product development. […] Seeing our brand on the official uniforms of one of the most important national teams is a reason to be proud of how far we’ve come”.
