Land Rover, Wild E-Side Adventure Partner
Land Rover Italia confirms its partnership with Wild E-Side epowered by Bosh, the off-road route dedicated to E-MTBs on the Via del Sale, the spectacular white road that connects the Piedmont and French Alps to the Ligurian sea, in an adrenaline-filled and unforgettable adventure, in perfect harmony with the Above and Beyond philosophy of the British automotive brand.
The experience will take place on July 10 and 11 and will consist of two days riding an electric mountain bike, accompanied only by an essential luggage, a tent and a great ability to adapt, in an itinerary that winds between 1800 and 2100 meters of altitude, discovering the uncontaminated nature, where the courage and the spirit of adventure reign supreme.
Alpine passes and steep hairpin bends will be the protagonists of an extraordinary enterprise, which will see the daring participants overcome their limits, covering kilometers of road in the middle of wild nature, among roads set in the rocks and panoramas full of history.
There are many similarities in values between Wild E-Side and the Land Rover brand, including the great respect for nature and the environment, the passion for challenges and, above all, the strong sensitivity towards a future mobility that is increasingly sustainable.
Consistent with these beliefs, Land Rover is part of this event, as Official Sponsor, providing the organization with some examples of its most iconic model: the new Land Rover Defender, the unstoppable car that knows no boundaries, emblem of the British brand that has always been synonymous with adventure, reliability and performance beyond the limits.
There will be five Defenders supporting the Wild E-Side event powered by Bosh, two of which will be equipped with the roof-mounted Autohome tent and bike rack.
What better vehicle than the unstoppable Land Rover Defender to follow the bravest cyclists in a challenge with themselves and with nature? Performance, comfort and excellent off-road behavior are just some of the features that make this SUV an indispensable travel companion for over 70 years.
Daniele Maver, President of Jaguar Land Rover Italia states “The Land Rover Defender, besides being an authentic expression of values for the many humanitarian missions in which it has participated, is also synonymous with strength, robustness and performance beyond the limits. For this reason, we are happy that our iconic car represents us in the partnership with Wild E-Side, an initiative with which we share the spirit of adventure, the love for sport and the attitude to overcome their limits.”
