Liv Cycling promotes electric mobility
The brand dedicated to women cyclists takes the lead in encouraging women to choose an e-bike as an ally for their adventures!
Demonstrating that a radical change is taking place in the culture and habits of citizens when it comes to their choice of means of transport, the e-bike market has seen explosive growth in recent years, with increasing consumer interest and a steady increase in sales. In perfect line with these considerations, Liv Cycling, the brand dedicated to the world of cycling for women, has decided to promote electric mobility through the most recent of its initiatives, the “Liv Electrified” campaign: a project that encourages women to choose electric bikes to live their days to the full, whether it be for daily commuting or sporting activity.
Thanks to its wide range of electric bicycles – all made according to Liv’s 3F design philosophy – the brand supports all types of cyclists in any situation: it supports those seeking high performance with high-performance models such as the Intrigue X E+, the top of the range of trail E-MTBs, but also those approaching this world for the first time, with more accessible bikes such as the Rove E+ city bike, perfect for everyday commuting.
For the past few days, the Liv website has had a section dedicated to the campaign, which features articles and useful guides on various topics related to the world of electric mobility. In addition, the company’s YouTube channel has published a video showing the more joyful side of choosing a bicycle – and in particular the electric versions – for travel and leisure. It is a choice with multiple benefits: you gain in health, you protect the environment by choosing more sustainable means of transport and you help to expand the community of cyclists in a sector where women are still in the minority compared to their male counterparts.
