Musto inspires the spirit of adventure with new AW20 collection
Well known for their pioneering products that protect the best sailors in the world in the harshest conditions on the planet, Musto’s latest clothing and apparel launch brings to the market two new collections that celebrate the spirit of adventure: a technical lifestyle range known as Evolution, and a collaboration with fellow British Royal Warrant holder, Land Rover, inspired by the New Land Rover Defender.
The Evolution collection harnesses innovative technology in bold, powerful styles for maximum comfort while out exploring. Created for boundary pushers and adventure junkies who thrive on putting themselves to the test in challenging environments, this kit showcases an impressive balance of technical elements and style.
The Evolution Primaloft Gore-Tex Parka is just one of the premium products in the range. The humble parka, originally invented by the caribou Inuit as a practical garment used to keep warm in freezing Arctic temperatures, has been given the Musto treatment, transforming it into a statement piece for 21st century adventurers.
Boasting adjustable high collar detail and an insulated hood, a double layer Gore-Tex shell protects you from the elements, while the parka’s luxurious Primaloft Silver Down Blend keeps you toasty warm and ready to get outside, whatever the weather.
Musto’s clothing and Land Rover’s New Defender are manufactured with durability at their core. Based on capability and innovation, the range features cutting-edge technology and has been designed for a market that craves adventure, loves to be challenged and requires products that must withstand even the harshest environments.
Key pieces in the range include the Land Rover Gore-Tex Parka which has three-layer Gore-Tex fabric to allow unparalleled waterproof, windproof and breathable capabilities.
The Welded Thermo Jacket features a Recco integrated reflective antenna that helps rescue teams locate the wearer in difficult terrain. The jacket also features world class PrimaLoft Cross Core insulation technology and is fitted with PrimaLoft Aerogel-lined pockets to protect mobile phones, enabling them to maintain their battery power for longer. Aerogel technology, originally designed by NASA, consists of over 95% air and is the lightest solid known to man. It provides a total thermal barrier, protecting your equipment from the most extreme temperatures.