New president at Bollé’s sports & luxury division

François Benaben, ex Vice Presidente del gruppo Rossignol per Europa, Asia ed emisfero sud, entra a far parte del gruppo Bollé Brands con l’incarico di presidente della divisione Sport & Luxury, una decisione che dimostra la volontà del gruppo di voler investire sempre di più nella crescita di questa nuova divisione.

After 14 years of experience in the sales and management area of Danone and L’Oréal, François joined the Rossignol Group in 2011 as Vice President of Sales for the winter sports accessories sector. In 2019 he also assumes responsibility for marketing and communication as well as worldwide sales.

François Benanen’s new position in the Bollé Brands Group will lead the activities of the Sport & Luxury division of the company that groups the brands Bollé, Spy, Cébé, H2Optix and Serengeti.

“François has the right profile to take the brands of the Sport & Luxury division to the next level,” says Peter Smith, Executive Chairman of Bollé Brands. “The variety of his experiences will allow him to better understand in detail the activities for which he is responsible. This new assumption demonstrates our commitment to excellence at all levels,” concludes Peter Smith.