Oberalp acquires ‘2117 of Sweden’.
The Swedish brand becomes part of the large outdoor products house.
The agreement between Oberalp Group CEO Christoph Engl, Business Unit Distribution Director Stefano Bovolon and General Manager Central Europe Axel Brosch to acquire the Scandinavian brand was signed in the summer but kept quiet until now.
2117 of Sweden è un brand a conduzione famigliare, fondato nel 2003 da un piccolo gruppo di amici alla ricerca di abbigliamento da sci di alta qualità, prodotto in maniera responsabile e allo stesso tempo dal prezzo accessibile. Si tratta di una start-up cresciuta molto in breve tempo, che nasce con un approccio estremamente sostenibile, e che attualmente distribuisce in oltre 18 paesi del mondo.
“We feel like a true brand partner to 2117 of Sweden, in a relationship of equals with whom we strive for healthy and conscious growth – explains Christoph Engl, CEO of Oberalp – The strong sustainability credentials and simple lines characteristic of authentic Scandinavian style led us to the decision to include 2117 of Sweden in our portfolio of premium brands. We feel particularly connected to the company’s philosophy and the values of the Swedish brand, because we too, with our six mountain sports brands, have been strongly committed to Corporate Social Responsibility issues for many years”.
