Osprey Chooses “La Rinascente”

Osprey chooses La Rinascente to propose its products and new Collections for customers who love Lifestyle inspired style and those who make “Travel” their leitmotif.

Osprey, a leading brand in the production of backpacks born in 1974 in California, will be distributed in all La Rinascente stores from September 14, 2020.

La Rinascente, House of Brands of reference for the city and for exclusive shopping of the highest level, has chosen to have Osprey among its brands. A stage, that of Rinascente, which is not limited to being the reference point for today’s fashion but which manages to represent tomorrow’s trends; a tomorrow always full of novelties.

“We are really proud to be inside such an exclusive chain of stores. Osprey has a very high brand positioning in all the different segments where it is present and Rinascente represents an excellent stage for the Italian market” says Tobias Baier, Distribution Sales Manager of Osprey.

Osprey designs and manufactures backpacks with cutting-edge technology of the highest quality with the goal of becoming the most innovative and sustainable company in the world.

Ideal companion for an active life, Osprey develops high performance products for multiple uses, winking at a unique style and sustainability.