Pornhub encourages green mobility in Italy

The campaign “A Ride With Pornhub” will allow the free use of MiMoto’s electric sharing service from Friday, September 11, 2020 at 12:00 noon until midnight on Sunday, September 13.

Pornhub, the leading adult entertainment web platform, today announced its collaboration with MiMoto, the first 100% electric free-flowing scooter sharing service made in Italy, active in the cities of Milan, Turin and Genoa. The “A Ride With Pornhub” campaign was created with the intent to promote green mobility in Italy and will allow a free 15-minute ride for every Italian user on MiMoto scooters for 72 hours, starting at 12 noon on Friday, September 11.

Following the COVID emergency, the Italian government decided to promote sustainable mobility in order to avoid crowds on public transport and also to promote eco-friendly transport methods in big cities, such as MiMoto scooters.

“We at Pornhub particularly care about the health of the planet, a theme that has been at the center of our past initiatives such as ‘The Dirtiest Porn Ever’ and ‘Beesexual,'” said Corey Price, Vice President of Pornhub. “Our Italian audience is very large, so we are happy to offer our Italian fans free rides on MiMoto scooters to encourage sustainable mobility. Starting on Friday, September 11 at 12 noon and for the whole weekend, take advantage of the initiative to get closer to this fun and environmentally friendly mode of transport“.

This collaboration with MiMoto follows the recent efforts of Pornhub in Italy. In recent months, Pornhub has offered the Premium service free of charge during lockdown and made donations to several Italian organizations active during the emergency.