PrimaLoft Utility
A new benchmark of durability in synthetic insulation
Utility
Designed to excel in even the harshest conditions, PrimaLoft Utility offers a high level of quality that stands the test of time. With enhanced structural integrity, Utility provides exceptional abrasion and compression resistance. This is what gives the product remarkable longevity, a crucial component of sustainable design.
Technology
PrimaLoft Utility opens the door to a myriad of fabric options, allowing a wide range of uses, from highly breathable to ultra-durable garments. High performance is combined with easy maintenance: repeated washing or high temperatures do not affect the technology, which maintains excellent performance.
“PrimaLoft Utility represents a revolutionary advance in synthetic insulation technology. Its enhanced durability, easy-care features and versatility allow users to explore new realms of functionality and utility.” said Tara Mauer-Mackay, senior vice president for product strategy at PrimaLoft. “It also allows for garments that can last a lifetime, a critical aspect of sustainability that is often under discussed.”
Key Points
PrimaLoft Utility insulation is available today in the Men’s Bean’s Utility Vest and Men’s Bean’s Utility Hoodie, from LL Bean and in the Hardshell winter jacket from German workwear brand Grizzlyskin. Starting in October more brand adoptions coming.
