Rewoolution all the news of the new collection
Between urban style, smartworking and outdoor performance, the perfect men’s wardrobe in any condition.
Rewoolution, Reda Group’s merino wool activewear brand, proposes for the Fall/Winter 20-21 avant-garde looks that mix urban vibes with a sophisticated style and lines inspired by the formal or military, with technical pieces of outdoor extraction, dedicated to performance in the most extreme conditions.
The new Urban clothing line is dedicated to a man who does not give up garments with multiple and surprising functions: from the frenetic rhythm of the city to a more cozy and relaxed informal, the proposals in the collection make the Rewoolution wardrobe perfect in any situation.
Among the brand’s proposals for this season, trench coats and jackets with cuts borrowed from the formal, now from the outdoor, made of membraned and windproof wool, to guarantee the best performance and protection from atmospheric agents without sacrificing clean lines and research in materials. To complete the style of the garments, very accurate details such as magnetic closures and reflective details not only on the outerwear but on the whole look, for a contemporary and never trivial appeal. An essential new entry in the men’s wardrobe is the shirt-shirt polo shirt, which perfectly interprets the needs of the contemporary man to move easily from a smartworking session, to a business appointment in the office, to leisure and sport. As comfortable as a t-shirt, as elegant as a shirt, Holar is made of Reda Active Merino Jersey 190 gr, a pleat-resistant, soft, thermoregulating and, like all the brand’s fabrics, eco-sustainable fabric.
The Fall/Winter 2020-21 proposal also consists of first and second technical layers, designed for outdoor sports lovers, perfect for running, trekking and skiing. While the urban look is enriched with new layers for optimal technical performance and perfect fit, the technical jersey and leggings accompany the Rewoolution man during outdoor running in the city, in parks or surrounded by nature. There is no shortage of different baselayer proposals in Jersey or Mesh in Extrafine Merino Wool, undoubtedly one of the brand’s iconic pieces and already a favourite garment for athletes and sportsmen looking for high performance. Among this year’s novelties, close-fitting and very soft wolf collar jerseys, such as the baselayer Ocelot, in Reda Active Merino Jersey 190 gr, the fabric with honeycomb structure that guarantees excellent thermoregulation and breathability.
The colour range is entirely neutral and discreet shades such as grey, black and military green, with brighter tips such as the lively Sapphire Blue, an intense blue that will win over nature lovers and those looking for a bolder style.
All Rewoolution garments are natural and sustainable: each one takes an entirely traceable path – from the farms in New Zealand, where the sheep from which the wool comes are bred, to the Reda factories, where the raw material is processed using renewable energy and virtuous processes of recycling and reducing emissions. The raw material, certified “ZQ”, is spun with the exclusive CompACT3 spinning system, which enhances the unique natural characteristics of the purest Merino wool, ensuring 15% strength, 30% elasticity and 20% more softness than traditional Merino wool.